17 Nov 2016
Last week I read an article for small businesses and recoiled in horror as my eyes lay on its introductory sentence:
“As a small business, if you have news to share, you should do so by sending out press releases”
As someone who has vehemently banned the...
Personal brand is something too many people get very wrong.
On one hand, some people are mortified about the thought of raising their own profile, believing they will appear arrogant or overly self-confident. On the other, if someone is described as a ‘g...
24 Mar 2016
Pre-warning, this is a very self-indulgent blog post though given it’s the eve of my 30th birthday I think I’m allowed to get away with it!?
Tonight, I’ve been thinking about turning 30. I remember thinking when I was younger how old 30 was. Now I’m...
Why small businesses should NEVER send a press release
Brand or bland?
The first year of business - the highs, the lows and the learnings
November 2016 (2)
March 2016 (10)
alain de botton
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